Marketing Attribution for Dummies

Posted by Christina Adamopoulou on Sep 9, 2013 in INTERNET MARKETING, Marketing

Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

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Christina Adamopoulou

Marketing Executive at Cranfield University School of Management

Christina is ahands-on marketeer with specific interest in digital marketing, online strategy and relevant tools. Carrying 10 years of experience in brand & product management, PR and communication, she knows how to move a brand forward. She has keen interest in styling and decoration and she loves swaying with latin tunes and cooking for friends. Off the marketing field, you will find her out for shopping and socializing or just spreading bright smiles.

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