Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

Online marketers, have a look at these five keen techniques based on the principles of behavioral psychology theory that will help you spike the conversion rates of your marketing campaigns and crowd the sales funnel.

7 in 10 marketers believe that the role of marketing is going to dramatically change within the next 5 years as they feel and endorse the big turn to digital marketing. See how they plan to keep up with this shift.

See how online marketers play the game utilizing Mobile Marketing, Content Marketing, Social Media and Authorship to reach their leads and prospects in B2B and B2C markets for 2013.

With the advent of online media, Marketer’s profession has undergone notable changes in terms of skills and duties. Modern marketer has to put his/her feet in two boats, the artistic one that covers the creative part and the scientific one that sails in the sea of numbers. It’s not about a personality split but rather a mindset combination.

See why savvy marketers around the world put weight on visual content when they design their online campaigns.

Which are the major concerns and priorities of digital marketers for 2013? Have a look at the top tier of Digital Intelligence Briefing driven by Adobe and eConsultancy.

A glimpse at the worries and concerns of online marketing leaders in shaping the success of their businesses.