Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

Experts postulate that monetizing the social media ROI is attainable. Find some methods to gauge your social marketing success.

It’s not just to bring them in, it’s not just to make them act. You should offer personal experience and focus on building trust with your visitors. Adobe and E Consultency surveyed online marketers over their views about website personalization. Read the findings.

It’s good to get social. It’s better to implement a social media strategy. But all the best is to measure the results of your efforts and keep claiming your fans & followers.

Interesting metrics and general guidelines for creating effective mail campaigns that will reach, touch and motivate your customers and prospects.

3800 marketers declare their views and concerns over the current state of social media channels. All of them agree about the value for their busines but almost the half is still seeking advice on ROI measurement and targeting. If you are in this field then it’s a must-read classic report.