Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

Guys from Master in Marketing spotlight some representative examples of online video content from YouTube in an effort to show its power in terms of user engagement and virality and how this integrates with advertising.

Online marketers, have a look at these five keen techniques based on the principles of behavioral psychology theory that will help you spike the conversion rates of your marketing campaigns and crowd the sales funnel.

Email marketing remains the backbone of online marketing strategy for the majority of e-marketers offering high ROI. This infographic pinpoints the significance of mobile adaptation and social media integration in email marketing campaigns.

What is digital marketing? How it works and what are the benefits of digital marketing? It can be understand in such a way that it is the combination of many resources which are used for marketing such as content creation, advertising, email marketing, social media etc. Digital marketing has been proved very beneficial for a business to increase its worth.

The essentials of digital marketing integration according to Synecore, as an outline of 6 subsets relating to Digital Presence Management, Content Marketing, Targeted Discovery, Online Engagement, SoLoMo and Performance Management.