Ads for the People!

Posted by Christina Adamopoulou on Feb 11, 2013 in Marketing

This report outlines the advertising from the consumers’ perspective. According to this report, only 3% of the 500 surveyed individuals consider the claims in ads as accurate. The majority is wary due to use of smarty tricks from advertisers. Discover what makes an ad resonate with consumers’ brand perception.

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Christina Adamopoulou

Marketing Executive at Cranfield University School of Management

Christina is ahands-on marketeer with specific interest in digital marketing, online strategy and relevant tools. Carrying 10 years of experience in brand & product management, PR and communication, she knows how to move a brand forward. She has keen interest in styling and decoration and she loves swaying with latin tunes and cooking for friends. Off the marketing field, you will find her out for shopping and socializing or just spreading bright smiles.

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