The Economics Center of Cincinnati University recently published a study about the effects of signage on key business objectives such as sales, transactions, profits and staffing. Let’s see how the numbers breakdown.

Marketing a mobile app on Facebook is more than just publishing a branded fan page in that it necessitates a more careful approach and advanced marketing skills to make it rise from the noise. Here is a roadmap to make it happen

This graphic focuses on three common challenges marketers encounter. The BAP, PEP and PDP problems. Not familiar with these abbreviations? Find them here along with guidelines of detailed zmot strategy and multiple media which should be integrated collectively to win the zero moment of truth battle in online marketing.

Pinterest has gone up the ladder to the social giants, creating inroads of visitors ready to buy and engage with brands online. People working behind the pin trend have realized the potentials and are subtly entering the online ad culture developing special features for business pinners and marketers. Learn how to fine tune advertising on Pinterest and deliver branded content that resonates with your followers interests.

People from Vertical Measures give some tips on how a business can utilize major social networks for lead generation, product reviews, customer service and brand awareness to better consolidate its social media presence.

B2B marketers should consider the great opportunities that are emerging due to the striking growth of social media. Tailoring a smart social media marketing strategy is the key to lead nurturing and further to customer acquisition and retention.

This report outlines the advertising from the consumers’ perspective. According to this report, only 3% of the 500 surveyed individuals consider the claims in ads as accurate. The majority is wary due to use of smarty tricks from advertisers. Discover what makes an ad resonate with consumers’ brand perception.

Talk is Cheap! Visual is gold and what captures internet users’ attention nowadays. Have a look at how you can strategize compelling content marketing campaigns that will boost online performance.

The ROI of social media marketing has raised great concern in marketers’ circles after the last years of tested experience. There are voices declaring that traditional metrics are not a strict part of the evaluation process. Explore the current trends and thoughts that came out from recent surveys.

They are not rivals – they should be considered combined allies in a marketer’s online marketing strategy. Social media networks and search engine marketing should be both employed. But how do they compare on specific objectives detached or together?

Lead to revenue management is about designing a company’s marketing and sales program focused on its impact on revenue. Learn about the whole framework.

Inbound marketing is about applying more brains, not more budget to drive revenue. A quick reference to inbound marketing tactics for inbound marketing managers