This report outlines the advertising from the consumers’ perspective. According to this report, only 3% of the 500 surveyed individuals consider the claims in ads as accurate. The majority is wary due to use of smarty tricks from advertisers. Discover what makes an ad resonate with consumers’ brand perception.

Get inspired by 10 simple yet lucrative product concepts that have taken consumers by storm internationally. Meet the inventors, learn their stories and get an idea of the revenue cleared so far.

Product badges can improve your conversion rate significantly as they are highligting product or deal attributes that deserve extra attention. Find some design and usage tips that will add up to your e-commerce strategy.

Color in branding is decisive to succesful marketing campaigns. It costs next to nothing to choose the right colors for your company. Have a look on this mini tutorial.

Refers to last year’s entries of electronic products but we all know that technology is times ahead. Interestint conclusions about the growth and direction of electronic market can be derived.

Apple is the front label – but technological breakthrough necessitates strategical collaboration. i-products enclose the brainpower of various leading tech companies

Being a timed marketer means that you realize the full potential of video making as a super power channel for sales boost. Watch here the reasoning.

There’s always a Giant behind. After this you will realize that loving or choosing a brand goes even far than you think.