7 Pricing Tricks

Posted by George Vlachos on Apr 15, 2013 in Sales

Setting the right price for a service or product is more than doing the cost / profit estimation. Several experiments have been conducted by reputable professors, marketing and sales professionals, showing the psychological background of value perception from consumers’ side and the possibilities retailers have to manipulate their purchase decision. See how numbers hit the brain inside out.

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George Vlachos

Owner at A la Chef

Restless entrepreneur in the food Industry. Owner of the leading B2B fresh product supply company "A la Chef" in dodecanese islands and founder of the namesake blog that features Gourmet news & Trends from the local and global community. Tourism and Hospitality industry is one of his main interests too. George belongs to the social media enthusiasts and you would rarely meet him separated from his iPad.

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