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Facebook Page Promo Guide
Bringing people to a facebook fan page and getting them involved needs carefull and fine-cut content strategy. And with the edgerank algorithm lurking and manipulating user reach, the whole game turns into advertising bonanza for social marketers that want results in two twos. Facebook promotions consist a strandard approach to increase fan acquisition and engagement. But which of the 4 presented types is the best working for each goal.
Hello Generation Mobile
A clean and simple sheet that illustrates the mobile habits of generation X and the mobile market state.
The Online Population Boom
Internet users have been increased by 528% since 2000. A whole new world with evolving digital habits is ready for action.
Social Resume Breakdown
Social media are more than fun and sharing. Their popularity as recruiting tools has increased considerably. Putting your resume on social platforms is like opening the big gate to potential employers. Learn how to do it.
Mobile Security Awareness
January 28th has been named as Data Privacy Date. This spot brings mobile security awareness on the spotlight, by presenting notable facts from the currenst state in the mobile world followed by some essential tips on keeping your device the least vulnerable to security breaches.
Top Digital Trends 2013
Which are the major concerns and priorities of digital marketers for 2013? Have a look at the top tier of Digital Intelligence Briefing driven by Adobe and eConsultancy.
Mobilizing Small Business
How much puts your business on mobile user’s online experience? Small businesses should focus on mobilizing their conventional websites in the first place, as mobile internet users are increasing exponentialy and they’re craving for local information, products and services. Are you gonna stay out of the game? This guide simplifies the process of giving you site a mob face.
Social Fundraising 2012
Social media and especially Facebook have largely contribute to the efforts of non-profits for fundrainsing. Read a comprehensive 2012 recap for social giving and crowd funding.
Android vs iOS Intolerance
One more comparison between the two “gangs”. This time Android and iOS users are examined in terms of intolerance and cruelty against paid or free apps that crash. Which users are most committed?
Pin Explosion
Pinterest keeps charming online users and especially women. Pins have become a strong interwebs memes and Pinterest network has ramped up 3rd across the other social media giants within a surprisingly short period of time. See the highlights for the fastest ever growing network.
Google Search Vs Graph Search
it’s out and ready to serve you. Facebook rolled out its “much” expected Graph Search service in an effort to stab Google search majesty. The battle begins and here you will find 4 conceptual differences as denoted by gggadgets.com
Google: Behind The Numbers
Google the Queen of the chessboard. Google’s revenue outnumber the GDP total of the 28 poorest countries. Here are the magic numbers.
Pinterest Best Practices
Find some useful tips to crowd your pinterest page. Pinterest is the fastest growing network ever that you should find way to utilize.
Embracing HTML5
Although Flash is still popular, even more developers are embracing HTML5, while leading mobile brands are firmly siding with its emergence. See why HTML is turning to standard.
China Broadband Speed
Notwithstanding the dashing economical development, China’s broadband infrastructure seems to snail compared to the established standards. Shangai primes the speed rank, at 5.96 Mb/s on average and 6.3 max during off-peak hours. However, advancements have been done since 2011.
What is Native Advertising
Unfamiliar with this term? Native advertising is a relatively new kid on the marketing block that focuses on user experience and redefines traditional monetization. Go read and you’ll find examples you’ve likely come across.
Google Algorithm Uncovered
An interesting approach and resolution of potential mysteries and tricks along with the ever changing Google algorithm that upsets the waters in SEO community with each update.
Google Penguin: A Lesson It Teaches
Do you think that Google Penguin is a brand new idea? There are clues that this recent algorithm release has its roots back in 2003 and the Cassandra update.
Social Sharing Button Playground
Social traffic is a hard game with many options. See here a quick evaluation of the most popular social sharing platforms that can help you strategize your marketing channel mix.
Google Search Anatomy
Though it’s quite poor in terms of design, this report gives a general idea to SEO beginners of how Google search results are formed and highlights the importance of local search optimization.
2012 MMO Games Market Report
Statistics over transactional data, players demographics, market growth per leading MMO games friendly countries.
Visual Marketing Guide
Talk is Cheap! Visual is gold and what captures internet users’ attention nowadays. Have a look at how you can strategize compelling content marketing campaigns that will boost online performance.
Facebook Addiction Fact Or Fad
Find out how big our social media problem is, why is there and signs and facts of addiction. Like?
Social Media Highlights 2012
A nice recap of social media activity for 2012 as collected and grouped from Addthis, including highlights for service growth, celebrities’ and movies popularity, top buzz tech words and most shared events.
The Power And Growth Of Mobile Marketing
The explosion of the new smart mobile devices has resulted in a fast growing new market ready to be utilized by the online marketers. FInd some useful demographics and habits of the furious generations.
The State Of Social Media 2012
Social media have been utilized for various purposes from private and business activities to politics and activism. Here are some highlights for 2012.
The Who Why And How Of Twitter
The anatomy of the most popular microblogging platform is here. Twitter is the most direct online media to reach your friends or even customers.
Social Media Customer Support
Leveraging social media networks for customer support is of substantial value, while linining with customers’ wants and needs is the key approach for companies that want to pave the path for business development in the “cruel” social interwebs.
Big Data Retail Analytics
Find out the challenges to big data analytics that result from the explosion in smartphone and social media use in retail sector. Get a quick idea of big data resolution and how retailers can leverage the collected information to align their investments with their maketing efforts.
Registration Form Tips
Learn which are the critical points in web-form design so that you secure more registrations and improve converision rates. Get in the mindset of the rashing visitor by offering optimal use experience while gathering the input you need for your business.
Tablet Shopper
Tablet users are rapidly increasing and gradually forming a lucrative consumer group of mobile shoppers ready to spend and satify their purchasing needs on the go. This report outlines the profile of tablet owners and suggests some tips for your e-commerce strategy.
Facebook and Google Structure
Meet the white collars of the two internet giants. A graphical representation of Facebook and Google company hierachy structure depicting the the roles, departments and relations.
Loyalty And The Smartphone App
Some quick figures to realize the effect of smartphone Apps on customer loyalty.
Rave Reviews: Why Do They Matter Most To Local Businesses
Though WOM is a second to none marketing channel for local businesses, recent survey shows that local search engine optimization is more than substantial.
Christmas Scams
Learn about the sneaky pits of online Christmas dash and how to protect your pocket and cheer from common holiday scams.
Social Media Dimensions
Make your life easy while sizing your media content for perfect fit to your social profiles. Find the preset dimensions of the various elements found on Facebook, Twiiter, Google Plus, You Tube, Linkedin and Pinterest.
Rich Media Mobile Ads
Discover which rich media ads formats and features perform best across the major industry verticals when it comes to mobile advertising.
Pinterest in Education
Aside its smash on the mainstream users, Pinterest gains ground in education circles. See how professors, teachers, students and colleges utilize pinboards to promote creativity and exchange ideas.
Where is Google Making Its Money
Are you wondering what feeds the Google empire? With a top term query click value over 50$ it’s easy to reach the sky.
Facebook Engagement Tips
Some simple tips for not heavy geared marketers who are seeking a path to improving engagement rates for their facebook fan page.
SEO Investment
SEO gains ground to the eyes of CMOs and CEOs, driving organizations to embrace it as a regular marketing investment. See how companies embody SEO works in their environment and the oportunities that come up due to the SEO rush.
Brand Advocate Profiles
Get to know 6 basic advocate personas that speak your brand across the social networks and amplify your message and reputation.
7 Digital Tactics For Ecommerce Personas
You should reckon with these 7 creatures when setting your ecommerce strategy.
Christina Adamopoulou
George Vlachos
Marina Tsakiri
Stavros Zakkas
Yiannis Stathoyiannis
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