How to Retain eMail Subscribers

Posted by Christina Adamopoulou on May 28, 2013 in Email Marketing

Are you met with considerable churning of your newsletter subscribers lately? Aside a solid list building strategy, digital marketers have to regularly monitor subscription losses and make provisions about how to eliminate them. Check some dos and dont’s for retaining the value of a mailing list.

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Christina Adamopoulou

Marketing Executive at Cranfield University School of Management

Christina is ahands-on marketeer with specific interest in digital marketing, online strategy and relevant tools. Carrying 10 years of experience in brand & product management, PR and communication, she knows how to move a brand forward. She has keen interest in styling and decoration and she loves swaying with latin tunes and cooking for friends. Off the marketing field, you will find her out for shopping and socializing or just spreading bright smiles.

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