Magento osCommerce OpenCart Comparison

Online Retail is expexted to reach $1trillion sales this year and predictions about the future of e-commerce are considerably positive. Choosing the right CMS for an online shop is the cornerstone for future success. This graph compares 3 popular eCommerce platforms over some basic technical features, their market share and their usage among major industries.

Adwords and SERP

If you are playing in the search engine marketing and SEO arena, this report worths your time. Dr. Pete of Seomoz ventures to through some light on the constantly changing adwords landscape and its impact on SERP.

Google Mobile Monetization

Find out the Google verticals structure that fuel the giant’s engine with bucks from the mobile web. No boubt that mobile advertising is the prime power, but it worths to see the whole scheme in action.

B2B Social Media Opportunities 2013

B2B marketers should consider the great opportunities that are emerging due to the striking growth of social media. Tailoring a smart social media marketing strategy is the key to lead nurturing and further to customer acquisition and retention.

Visual Content Works

See why savvy marketers around the world put weight on visual content when they design their online campaigns.

Mobile Video Future

Video sharing sites are sprouting everywhere and users are getting more and more engaged. In conjuction with the rapid growth and adoption of smart mobile devices, the only question left is about how big is gonna be the mobile video trend and further what will be the scale of sharing as part of the social media activity.

eCommerce Inventory Management

Here is a general guide for e-Shop owners about how to keep the right sizes in stock so that they minimize inventory costs and maximize revenue. According to research based on 340K online transactions, the traditional 1-2-2-1 rule for product mix supply levels doesn’t yield the best possible results while it might lead to excessive stock-keeping.

Marketing Automation Benefits

An overview of the advantages that result from utilizing automated processes when setting up internet marketing campaigns or schemes. Timing and relevancy improve customer experience, increase engagement rates and dirve more sales.

Infographic Explosion

Infographics are on the highway of circulating internet content during the last 2 years. It’s no surprise, considering that the interwebs is gradually turning more and more visual. They are informative, eye-catchy and particularly engaging and they can effectively serve neat content marketing strategies. Have a look at the latest infographic trends and how they impact social media acitivity.

e-Shopping in India

Indian eShopping market expands with brand new e-Commerce websites and portals sprouting up day after day. If it happens to be in India or planning to travel there and you are in “need” of filling a cart, this guide spotligths some of the most popular and trustful online shops for a variety of product categories. You will also get some useful tips on how to make the most of your shopping exprience and to avoid pitfalls.

Pinterest 101 for Business

As Pinterest keeps climbing the social media ladder, it’s time for all businesses to lean over and realize the value of this image dominated network that charmes internet users worldwide. This report presents the basics of using and utilizing pinterest for business purposes.

Mobile Coming Out

With affirmed predicitons indicating that mobile traffic will outreach desktop traffic by 2015, it goes without saying that this ongoing change mirrors on your wesite’s audience. Take the next leap and come out in the mobile interwebs starting with the essentials.

Mobile Commerce Outlook 2013

M-Commerce skyrockets showing considerable growth during the last 2 years and contrary to the speculations of a possible retail downfall it seems that retailers have finally made it to take control of the situation. Read a comprehensive resolution of the mobile commerce sector.

Spam Mail Uncovered

Spam keeps crowding our inbox regardless of the wide use of anti-spam software and filters on server and client side. Read a comprehensive resolution about how people perceive spam mails, which are the signals they weigh up and how they react.

Digital Marketing 101

What is digital marketing? How it works and what are the benefits of digital marketing? It can be understand in such a way that it is the combination of many resources which are used for marketing such as content creation, advertising, email marketing, social media etc. Digital marketing has been proved very beneficial for a business to increase its worth.

PPC Advertising 101

CPC, PPC, CPM, CTR, CRO, CPL – do all these sound gibberish? Then you are new to online display advertising and there’s a lot yet to know about how to boost sales through Pay Per Click advertising model. Learn the staples before you go.

Luxury Brands and Social Media

A very intriguing survey that correlates social classes with luxury brands social media engagement.

Inbound Link Defense

The Prince of SEO and the knights of Links. Open the papyrus and find 5 website quality factors that need your attention before starting your link building strategy. If you bravely fight these dragons then you will secure your link Kingdom.

Using Rich Snippets

Make your site page speak its content when displayed on Google search results. This graph outlines the use and benefits of rich snippet utilization based on the type of site or blog you run. Go mark up your pages.

Google Verticals and SEO

After 2 years of investigation over search result manipuation allegations about Google Verticals (e.g. Google Books, Google Shopping, Google News etc.) Google managed to get off the hook. But how much should actually online marketers count on SEO and what are their options for Google’s verticals optimization?