See an overview of the digital advertising evolution that has happened along with the growth and development of the internet and various multimedia technologies.

Acquiring a customer is 6 to 7 times more costly than retaining one. This report from Merchant Warehouse brings up some key features and options business owners should stick to in order to attract more customers from the competition and facilitate retention and sales looping.

is there a magic recipe as for optimizing a contact form for more conversions? The answer is no, as it largely depends on the scope a form serves, the industry or niche a site refers, and the general look and feel of a web property. However, there are some general rules that can avert leaking and make a visitor go further down the funnel.

People from InboundVisibility.com made a list of 14 keynotes for anyone out there in need for more visibility and viral sharing on Facebook.

Both affiliate and referral programs are effective advertising channels that bring new customers to online businesses and rewards to referrers. Which one a marketer chooses depends on the market he refers, the sales goals he sets, the advertising budget and the level of customer loyalty he wishes to achieve. See how it works.

Pinterest has gone up the ladder to the social giants, creating inroads of visitors ready to buy and engage with brands online. People working behind the pin trend have realized the potentials and are subtly entering the online ad culture developing special features for business pinners and marketers. Learn how to fine tune advertising on Pinterest and deliver branded content that resonates with your followers interests.

Impact Radius, one of the leading ad exchange networks gathered social media influence metrics for the best professionals in performance marketing. Meet the 25 top ranked authorities in online advertising based on their klout, peerindex and twitter follower score

Comprehensive guide for business owners who want to take the leap to online trading and need to get an idea of the e-commerce development framework and possible pitfalls involved.

What is the input required in the post Panda – Penguin era to accomplish a successful SEO strategy? How should online marketers streamline traditional and new marketing practices to be compatible with the changes in SEO landscape? How much weight should they put on social signals? ZealousWeb gives answers to hot questions by collating old and new on-site and off-site SEO approaches.

Engaging content is what matters, what creates inroads of visitors on a site and what finally generates prospects. Find here some facts that testify the significance of content creation and circulation for online businesses in travel and tourism industry.

People from Vertical Measures give some tips on how a business can utilize major social networks for lead generation, product reviews, customer service and brand awareness to better consolidate its social media presence.

This infographic explains the importance of local SEO optimization for independent real estate agents who see their website ranking elsewhere than the 1st page of search results due to big brand domination.

Quality content largely backs seo efforts of online marketers. However, SEKARI denotes, that alone is not enough. Planning is the key to firing the big boom. Craft your content marketing strategy.

As the folks are increasingly crowding around social networks, brands and advertising agencies are trying to wisely allocate their advertising budget to them in an effort to balance spending and ROI. Find here facts and figures as for total ad spending on social media, top social advertisers and some idea of results’ evaluation.

Blog owner or blog dreamer? Find 15 basic tips that will make your blog skyrocket to the top of search rankings.

Apps here, apps there, apps everywhere. If you have concluded that your business type would get benefited by taking a leap into the mobile apps world, follow this path to see some of the options you have.

As Facebook gradually rolls out its brand new search bomb backed from Bing, online marketeres are plausibly pondering about the impact of Graph Search on small businesses that are unable to compete on social ad spending with big brands. According to this presentation, social search is going to accent local businesses against big brands. Do you agree?