Customers want more! Are you ready to offer exceptional customer service rather than bootlicking? Read and learn from these essentials to get most sought after while improving your company’s image.

Product badges can improve your conversion rate significantly as they are highligting product or deal attributes that deserve extra attention. Find some design and usage tips that will add up to your e-commerce strategy.

A quick and basic comparison between new and traditional media channels performance and features.

Some insights from the citizen-powered ad platform “LoudSauce”.

This report sums up the results of a survey about the significance in integrating marketing and sales processes under a common database management system that can generate business intelligence and drive perfomarnce for organizations.

A TechValidate’s survey, questioning B2B Marketers about their views on driving an efficient content marketing strategy. About half of the responders consider that it’s time consuming while they denote 4 more difficulties that need special treatment.

Here you see a study from Catalina Marketing Co. showing that consumers’ demographics are not necesserily a strict path for targeting.

Lead to revenue management is about designing a company’s marketing and sales program focused on its impact on revenue. Learn about the whole framework.

Most small business owners scarcely find time to execute their marketing goals though they may have great ideas. Find here a 5 kick start catalogue with simple tips.

The modern business context has nurtured empowered customers having great expectations from the companies. Customer service today is rather a matter of total quality than a worry of response speed. See how social media are involving.

Color in branding is decisive to succesful marketing campaigns. It costs next to nothing to choose the right colors for your company. Have a look on this mini tutorial.

The buzz created on the 3rd day of the Cannes creative media festival including some fun facts, collective statistics, winning trends and award statistics. See also the crowning of “the media person of the year”

The week overview of the most creative festival in Cannes. The hottest topics, the top tweeting coutnries, the buzz-iest days & hours and more.

The first day of the Cannes Lions 2012 – the greatest creative media festival. Here you will find the agencies by country, a partial festival’s timeline from 1992 and some buzz figures for the opening day.

There’s always a Giant behind. After this you will realize that loving or choosing a brand goes even far than you think.

Here you will see some interesting info over the registry classification of trademarks as well as some global statistics for the new registrants.