The History Of Marketing Oct30

The History Of Marke...

A really great retrospective of the history of marketing in terms of channels and tactics way back to 1400 and front.

The Decline Of The Traditional Media Industry Oct30

The Decline Of The Traditional Media Industry

Digital media have prevailed in the modern culture. Is the decline of traditional media reversible? Numbers talk!

Technologies in Customer Service Oct29

Technologies in Customer Service

New online media and technologies offer customers the chance to directly interact with brands and can decisively affect their buying decisions. Businesses need to lean on the utilization of these technologies to secure competitive customer service and empower brand communication.

The Content Marketing Explosion Oct29

The Content Marketing Explosion

An increasing number of marketers is investing on content marketing tactics as the smashing weapon both in B2C and B2B arena.

The Complex Shopper Oct29

The Complex Shopper

Four profiles that clarify the complex shopper and reveal his motivations and interacitons on his way to buying.

Market Research Gets Social Oct28

Market Research Gets Social

Using the social media channels to conduct market research can result in brand insights that boost sales.

How Do Colors Affect Purchases Oct28

How Do Colors Affect Purchases

Could you think what’s the deal about colors in our buying decisions and how much they affect our purchases?

Customer Loyalty Oct27

Customer Loyalty

How impotant is customer loylalty and what is the contribution of customer service to this achievement?

Consumer Differences Between The Sexes Oct27

Consumer Differences Between The Sexes

Though shopping is mostly womens’ case, marketers should always consider consumer differences between sexes before sending their message.

Consumer Segmentation Oct25

Consumer Segmentation

This study highlights 4 unique market segments and profiles the representative personas of each one to help marketers connect and nurture relationships with their audience.

The Psychology Of Color Oct24

The Psychology Of Color

Colors influence our reactions and psychology. Here are the fundametals when it comes to design for marketing purposes.

Consumers Marketers Gap

What the customers say what the marketers think. This report brings to light the communication gap between the two sides of market. The majority of the marketers feel they know what their cistomers want while just 1/3 of them have listened what they say. Hello!!!! Do you read me?

B2B Marketing Plan Outline

Quick and concise overview of 7 basic pillars in B2B marketing in the modern business context that gives a holistic view and helps to keep in the loop. Learn the route from basic business strategy to monitoring and improving models.

Customer Service With Twitter

With more than 500KK users on twitter it’s quite sure that you find many of your customers there to twitt around their worries and queries. Using twitter instant messaging serivce to provide quick, engaging and valuable support to your customers you build a positive brand image and cut down costs. See how it works.

Small Business Marketing 2012

750 small businesses were surveyed about their use of marketing communication. It seems that they still lag in new technology adoption. Among the numerous new communication channels small business owners choose the traditional route.

Inbound Marketing Process Guide

Simple and clear guide to the basic elements and activities involved in inbound marketing workframe to keep you in line with your lead generation efforts.

Copywriting Guidelin...

Be creative, Get inspired, Write with a purspose, Be attractive. Here is an overall approach to the tasks and duties of an outstanding copywriter together with some tips that ease the workflow complexity. Learn how to make brands communicate with their audience.

Customer Profiling And Targeting

Combined technologies and data mining is the tried and true recipe to effectively profile and target customers creating patterns.Camcode offers some wisdom on how all this happens and quotes some case studies of robust retail companies.

Weird Customer Queries

Really funny! Read it now. A controversy between front desk realism and silliness and patronized customer service for the sake of CRM and brand communication policy.

Importance of Imagery Branding Sep05

Importance of Imagery Branding

How do you tell your brand’s story? Pompous written content or even poor visual content is long since outdated. This report outtalks about the importance of qualified photo and video content in brand communication when it’s distributed through the various social channels.