Social Media Complainers

Do you know how to respond to publicly expressed complaints via social media so that you whitewash or assert a brand’s image? University of Florida recently profiled the following 5 basic social complainers personas and “Pardot” put them on “paper”.

Social Media Automation Tips

Social media marketing is time-consuming and may easily get you off the track. Doing some time management and prioritizing tasks on social channels are key to successful social media strategy. See how you can cut through the social media “wall”.

Facebook Ad Creative Sizes

Facebook Ad specifications have largely changed since the launching of advertising options. This fully packed guide will keep you in the loop with the most updated ad sizes, dimensions and text length.

What to Know about Facebook Apps

Circus Social, an up and coming facebook apps provider, pinpoints the benefits of using tab apps on facebook fan page in terms of fan engagement and data collection.

Marketing on Halloween 2013

In the Halloween spirit, people from AddThis – the giant in social media engagement integration – share with us some useful treats about how marketers can improve their fan reach by tapping into the Halloween buzz.

Facebook Frenzy

Ok we all know that facebook is not just for networking, making friends, chatting, sharing moments or whatever since both individuals and businesses are met there. Above all, facebook has paved the path to social media marketing and evolved to a robust and leading marketing tool that marketers cannot leave out. See why all that frenzy with Facebook.

Mobile App Facebook Page

Marketing a mobile app on Facebook is more than just publishing a branded fan page in that it necessitates a more careful approach and advanced marketing skills to make it rise from the noise. Here is a roadmap to make it happen

Social Media Relationships Value

People from Hubspot address with this nifty infographic the importance of meaningful social media relationships between brands and people to the direction of building trust and engagement and they offer some useful tips based on the core thinking of a “Love Story”.

Social Media Virality 101

There’s not a magic formula for success in social media communication. However, here you will find some generic yet tried and true guidelines for how to make your content shareable and better resonate with your audience.

Pinterest Rules Social Commerce

Pinterest thrives in the social commerce landscape, offering notable growing rates of referral traffic compared to Facebook and Twitter while it clearly trumps in terms of average consumer spending. See the numbers.

Why Google Plus

Are you still looking for reasons to use Google+ for all your social networking requirements? This infographic highlights reasons why Google Plus is valuable and how it will get you to make the jump.

Facebook Contest App Tips

People love contests and actually love to think of the idea of winning something. Building a facebook contest that drives people to participate and engage with your brand is more than coding science. Learn which are the key elements that make a contest app consistent with facebook’s policy and productive of the most gratifying results for your marketing needs.

Better Facebook Image Posts

Even more businesses enter the social game in an effort to reach out their fans and prospects. However, low performance in facebook fan engagement is a common concern. Salesforce offers a best practice blueprint to help us make image posts that speak for your page.

Digital Women

Weber Shandwick in collaboration with KRC Research present some insights about women who are active and enthusiast about social media in an effort to spotlight their importance for marketers as a particularly engageable audience.

More Facebook Shares

People from made a list of 14 keynotes for anyone out there in need for more visibility and viral sharing on Facebook.

Pinterest Promotion Guidelines

Pinterest has gone up the ladder to the social giants, creating inroads of visitors ready to buy and engage with brands online. People working behind the pin trend have realized the potentials and are subtly entering the online ad culture developing special features for business pinners and marketers. Learn how to fine tune advertising on Pinterest and deliver branded content that resonates with your followers interests.

Better Facebook Post...

Timing, wording, diversity, inspiration and engagement motivation are some key factors for effective marketing on Facebook. Taking it further to social metrics analysis and benchmarking against competitors’ pages helps to learn what works. Get some guidelines for fine tuning facebook posting.

Boost Social Media Presence

People from Vertical Measures give some tips on how a business can utilize major social networks for lead generation, product reviews, customer service and brand awareness to better consolidate its social media presence.

Social Media Ads Breakdown

As the folks are increasingly crowding around social networks, brands and advertising agencies are trying to wisely allocate their advertising budget to them in an effort to balance spending and ROI. Find here facts and figures as for total ad spending on social media, top social advertisers and some idea of results’ evaluation.

Facebook Graph Search Benefits

As Facebook gradually rolls out its brand new search bomb backed from Bing, online marketeres are plausibly pondering about the impact of Graph Search on small businesses that are unable to compete on social ad spending with big brands. According to this presentation, social search is going to accent local businesses against big brands. Do you agree?


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