Why Marketers Love Facebook

Facebook is the most popular social network in the world, filling a need of users to connect with others and build relationships. Marketers on the other side feel very happy to know that their prospects are just some clicks away.

Sales vs Marketing

Inspired by the popular tv series “Game of Thones” , people from Pardot shrewdly associate the relations between sales and marketing departments with the ones of opponent kingdoms of Starks and Lannisters. Hopefully there’s a light for peace thanks to marketing automation.

International Advertising Mistakes

While it may have seemed like a good idea at the time, advertising a business internationally may induce laughter rather than sales. Take a look at this infographic to see mistakes for advertisements that took a different turn when advertised in countries other than their own.

Business Signage Importance

The Economics Center of Cincinnati University recently published a study about the effects of signage on key business objectives such as sales, transactions, profits and staffing. Let’s see how the numbers breakdown.

Small Business Marketing Spending

With a recovering economy, small business owners have to show as much wisdom as they can when creating their marketing plan and deciding on the total spending budget for the New Year. Marketing budget consists a common woe for small businesses. Let’s see some trends.

How Marketing Automation Works

Quite informative both for sales and marketing teams as it depicts how marketing automation platforms help both sides to get aligned, serve business objectives and reach their goals.

Global Retail Landscape

Produced by the expert team at Cegid UK this informative, fact packed infographic highlights the current and anticipated future condition of the global retail environment. Discover current and emerging trends, evaluate the economic landscape in every corner of the globe and uncover the huge potential in emerging markets.

Customer Service Experience Factor

First impression is vital both in personal and business communication. But to what extent does good or bad customer service affects future customer behavior.

Lead Nurturing Stats

Lead nurturing and generation could resemble with cultivating your back yard. Think it. Marketmakers suggest 8 practices that can make your efforts of the most fruitfull.

ZMOT Marketing Strategy

This graphic focuses on three common challenges marketers encounter. The BAP, PEP and PDP problems. Not familiar with these abbreviations? Find them here along with guidelines of detailed zmot strategy and multiple media which should be integrated collectively to win the zero moment of truth battle in online marketing.

Marketing Attribution for Dummies

Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

Content Marketing Over Time

Since the infancy of marketing both as a process and art, brands have been seeking for effective ways to communicate with their audience, attract prospects, convert them to customers and keep them engaged. Content marketing in its various forms, has been the strongest tool to make this happen. See some representative examples of content marketing legacy.

Press Releases 101

You might not be a PR professional or a journalist, but saving this cheat sheet you can have some guidance in writing a decent press release so that you can effectively communicate an event or story.

SME Marketing in Practice

According to recent survey conducted by Pitney Bowes, only 39% of marketing plan is accomplished on average by today SME. It is estimated that SMEs are losing about £122 BN sales due to marketing inefficiency. That’s a big opportunity!

Marketing Executive Qualities

See what makes a top marketing executive, the average salary and the best paying cities in the US to work as a CMO. Learn the generic duties of a marketing manager and what ails US Marketers most.

Purchase Decision Factors

Find out what urges people either to head to the cashier’s desk or to click the check out button. Reaching a purchase decision is not incidental.

Double Faced Marketer

With the advent of online media, Marketer’s profession has undergone notable changes in terms of skills and duties. Modern marketer has to put his/her feet in two boats, the artistic one that covers the creative part and the scientific one that sails in the sea of numbers. It’s not about a personality split but rather a mindset combination.

Digital Advertising History

See an overview of the digital advertising evolution that has happened along with the growth and development of the internet and various multimedia technologies.

Brand Logo Evolution

Logos communicate a brand’s or corporation’s identity and should reflect their evolution over time. See some striking examples of either smooth or sharp logo transitions for some of the most popular brands worldwide including Pepsi, Shell, Mercedes, Apple, Microsoft and Kodak.

Consumer Survey Power

6 out of 10 people are directly or indirectly influenced during their purchase decision after participating in a survey conducted by a brand. This report from Sample Survey spotlights the impact of consumer surveys on both brands and consumers.


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