From preparing and uploading the content for crafting a landing page to the final phase of tracking and measuring and back in the loop for refining the process. Here is the basic roadmap to marketing automation.

7 in 10 marketers believe that the role of marketing is going to dramatically change within the next 5 years as they feel and endorse the big turn to digital marketing. See how they plan to keep up with this shift.

Overview of customer experience management (CXM) workframe as a sum-up of past year’s acquired experience according to CMS Wire. Offering meaningful customer experience requires integration of several platforms with traditional business opertations. Have a look.

Being one of the hundreds criteria of Google search engine ranking algorithm, bounce rate is a metric that you should regularly go over depending on the nature of the site you manage. Learn how it is determined and how you can deal with.

ROImedia gives a quick refresh on the grassroots of a “Gooooooood” website. Quite basic but you cannot ignore it.

Quick and concise overview of 7 basic pillars in B2B marketing in the modern business context that gives a holistic view and helps to keep in the loop. Learn the route from basic business strategy to monitoring and improving models.

You may be missing some of these simple but tried and true recipies for social engagement on Pinterest and Linkedin. 5 is enough to start realigning.