About one and a half year ago, Google rolled out the first of a series of ranking algorithm updates under the code name “Penguin”. Dread and rush dominated the interwebs. Since then a lot have changed in the SERP ranking arena.

This is an update to the primary SEO table originally compiled by Search Engine Land, that became a world reference for seo community as it encapsulates the core of search engine optimization concept. Major changes refer to factors such as duplicate content, structured data, authorship integration, weight of links’ anchor text and social signals.

This infographic explains the importance of local SEO optimization for independent real estate agents who see their website ranking elsewhere than the 1st page of search results due to big brand domination.

Blog owner or blog dreamer? Find 15 basic tips that will make your blog skyrocket to the top of search rankings.

Search engine optimization seems like alchemy to the new bees. Here is a helpful table of basic SEO ranking factors both on site and off site.

If you are evaluating your seo efforts, Google’s search personalization may bias your tests. See some of the basic search parameters you can play around to track your rankings as seen by real Google users.

Not all links are equally valuable for your website. Answer the following questions and flow down the pipes to see how external links may help your site’s performance. Leave the tap open!

The “cute” creature that rules the web is coming after you – now with its fellow Penguin. Watch out before getting a hard hit!

Choose your hat and start ranking! A collective quick guide to SEO’s basic terminology.

The Journey of a search query begins long before you even start typing on Google engine. Learn here what’s the route of the light speed results you get.