Which are the traits and skills that make the perfect salesman? What are the essentials of effective communication and performance during and after the sales cycle? Here is the cream of sales perfection.

A very useful infographic both for traditional and digital salesmen as well as marketers, that attempts a side by side comparison of offline and online leads, and reveals striking facts about response and follow up timings.

Learn how to drive your leads to the finish line and achieve better conversion results using traditional sales tools such as phone and email the right way.

The findings of social psychology on customer behavior can largely help marketers and especially salesmen to identify, weigh up and convert their prospects to paying customers. Find here the 10 secrets for sales “manipulation”.

Automation is gaining ground in modern marketing landscape as social marketers are seeking even more responsive models to catch up with their prospects, design and implement their strategy, track and monitor their efforts. Here you see a simple representation of the mechanics behind social marketing automation.

it’s not easy to stand out from the buzz. Put into practice the following 6 guidelines for social media communication to make your customers’ and brand’s interest meet.

You just built a landing page to drive your prospects down the funnel and you are awaiting the magic to happen. It’s not that easy. There will always be slips waiting for inspection and correction. Find all the info in a nutshell.

Even with the ongoing boom of social networks as communication channels for brands, giving up email marketing for pushing online sales doesn’t seem a wise thought. Read about the recent trends and take a look at the future of email marketing.

Simple and clear guide to the basic elements and activities involved in inbound marketing workframe to keep you in line with your lead generation efforts.

Interesting metrics and general guidelines for creating effective mail campaigns that will reach, touch and motivate your customers and prospects.