Digital Marketing for Dummies

Though it looks extremely simplified by first sight, this introductory guide to digital marketing stands as a good starter. The underlined texts are links to resources so if you like to see more please visit the publisher’s link on the left.

PPC Landing Page 101

People from Unbounce encapsulate their knowledge in landing page optimization into this quick reference guide and teach how to make the most from your PPC campaigns by presenting the ins and outs of landing page design.

Performance Marketing Leaders

Impact Radius, one of the leading ad exchange networks gathered social media influence metrics for the best professionals in performance marketing. Meet the 25 top ranked authorities in online advertising based on their klout, peerindex and twitter follower score

Adwords and SERP

If you are playing in the search engine marketing and SEO arena, this report worths your time. Dr. Pete of Seomoz ventures to through some light on the constantly changing adwords landscape and its impact on SERP.

PPC Advertising 101

CPC, PPC, CPM, CTR, CRO, CPL – do all these sound gibberish? Then you are new to online display advertising and there’s a lot yet to know about how to boost sales through Pay Per Click advertising model. Learn the staples before you go.

Where is Google Making Its Money

Are you wondering what feeds the Google empire? With a top term query click value over 50$ it’s easy to reach the sky.

Google Adwords Facts And Figures

Million dollars baby. Make it billions! Look into the Adwords dominance based on monster fugures.

The Inbound Marketin...

Inbound Marketing is a striking notion in modern marketing theory. Consider this 6 step kickstart guide to get into the process.

How Google Works

Can you imagine the complexity behind your queries on Google search engine? A very inclusive sketchy flowcharft uncovers the science of what you see.

The Cost Of Marketing On Facebook

With a pool of more than 8KK potential customers you should reckon with the cost of marketing on facebook for sure. It is estimated as much as 1$ per like.

Digital Marketing Report 2011

What, where and how? Questions answered on a concise report about digital marketing in 2011.

Anatomy Of A Killer Facebook Ad Campaign

Successful FB page are about getting the details right. Examine the anatomy of an ambersome facebook ad campaign.

Online Marketing Testing Tips

High performance online marketing campaigns need deep thinking and monitoring. Kissmetrics denotes the 5 major and most common interactive channels you should regularly go over and experiment to get your prospects deep down the sales funnel.

Is SEO Dead?

There’s a lot of buzz around the dispute for SEO efficiency long since the new online media blossom. Seobook gathers and presents the aspects of various internet tribes that condemn SEO and argues for its power.

Effective PPC Ads

Deep Footprints offers a step by step guide to writing PPC Ads that will garner sales as well as traffic. Good for introductory level.

Social Media vs Search Marketing

They are not rivals – they should be considered combined allies in a marketer’s online marketing strategy. Social media networks and search engine marketing should be both employed. But how do they compare on specific objectives detached or together?

Digital Marketing Report 2012

Webmarketing 123 is back with a sequel in digital marketing overview following the one from 2011. See the current state as well as the objectives and trends for the coming year segregated between b2b and b2c streams.

PPC vs SEO Performance

An indepth analysis from wordstream comparing the performance and suitability of the two major search engine marketing tactics under 2 different marketing scopes. Start fishing customers!

Seo Industry Is Big

10 distinctive facts that justify the seo buzz around the world.

Social media vs Search engine Marketing

It’s not a dilemma. Social media and search engine marketing should be combined. But which one outperforms when it comes to specific objectives like traffic or brand awareness?