Do you know how to respond to publicly expressed complaints via social media so that you whitewash or assert a brand’s image? University of Florida recently profiled the following 5 basic social complainers personas and “Pardot” put them on “paper”.

As the title denotes, this is a beginners guide to maintaining a clean face in the interwebs both personally and professionally. You will learn how to streamline an online reputation management strategy.

Are you familiar with ORM? Consorte Marketing instructs online marketers on how to monitor their brand image and inhibit false or negative information.