Inspired by the popular tv series “Game of Thones” , people from Pardot shrewdly associate the relations between sales and marketing departments with the ones of opponent kingdoms of Starks and Lannisters. Hopefully there’s a light for peace thanks to marketing automation.

Have you ever heard about cookies? Not the ones from your mom but rather those on the interwebs. Cookies and brand new Device Fingerprinting are the technologies that track our browsing history and gradually collect data for our online profile and habits. Learn more about how these methods compromise our online privacy.

Guys from Master in Marketing spotlight some representative examples of online video content from YouTube in an effort to show its power in terms of user engagement and virality and how this integrates with advertising.

See an overview of the digital advertising evolution that has happened along with the growth and development of the internet and various multimedia technologies.

Both affiliate and referral programs are effective advertising channels that bring new customers to online businesses and rewards to referrers. Which one a marketer chooses depends on the market he refers, the sales goals he sets, the advertising budget and the level of customer loyalty he wishes to achieve. See how it works.

Impact Radius, one of the leading ad exchange networks gathered social media influence metrics for the best professionals in performance marketing. Meet the 25 top ranked authorities in online advertising based on their klout, peerindex and twitter follower score

What is digital marketing? How it works and what are the benefits of digital marketing? It can be understand in such a way that it is the combination of many resources which are used for marketing such as content creation, advertising, email marketing, social media etc. Digital marketing has been proved very beneficial for a business to increase its worth.

Unfamiliar with this term? Native advertising is a relatively new kid on the marketing block that focuses on user experience and redefines traditional monetization. Go read and you’ll find examples you’ve likely come across.

Transparency and security on the internet is an issue that has raised concern among users and governments. Internet tracking has significantly advanced in an effort to rake personal data, behavioral patterns and preferences. And that is mostly to favor of online advertising purposes. See how it works.