From primitive times when humans foraged and struggled for survival to our modern world with stellar technological advancements, man has developed various systems for recording, sharing and spreading knowledge. See the means that helped people to progress throughout history.

As we are getting more and more social, as we are further adopting various cloud services that facilitate our daily motions, our personal data are exposed and circulate online. This study reports on the European user perception of data privacy in the ever changing web context.