Social media has had a huge impact on every industry and travel is not excluded. The radical change was the remarkable volume fall of the clasic Google query “Hotels in []” over 70%. Can you think the reasons?

A worlwide market share analysis of the most popular website metric platform. The G domination once more.

The Journey of a search query begins long before you even start typing on Google engine. Learn here what’s the route of the light speed results you get.

The truth is that a world without internet would be totally different but definetly not better. If you belong to the generation X or Y likely you cannot even imagine it.

It’s not a dilemma. Social media and search engine marketing should be combined. But which one outperforms when it comes to specific objectives like traffic or brand awareness?

A very interesting infographic for the SEO bees to get the market’s heartbeat and for marketers to estimate the cost of a plan. The data are from Dec 2011.

Social Media saved the Queen! Queen Elizabeth’s online profiles have blasted users’ interest through time.

Comparing the value of the world’s powerful display advertising networks is not rocket science but simple performance measurements and option evaluation.