Facebook is the most popular social network in the world, filling a need of users to connect with others and build relationships. Marketers on the other side feel very happy to know that their prospects are just some clicks away.

Marketing a mobile app on Facebook is more than just publishing a branded fan page in that it necessitates a more careful approach and advanced marketing skills to make it rise from the noise. Here is a roadmap to make it happen

People from Hubspot address with this nifty infographic the importance of meaningful social media relationships between brands and people to the direction of building trust and engagement and they offer some useful tips based on the core thinking of a “Love Story”.

People love contests and actually love to think of the idea of winning something. Building a facebook contest that drives people to participate and engage with your brand is more than coding science. Learn which are the key elements that make a contest app consistent with facebook’s policy and productive of the most gratifying results for your marketing needs.

Even more businesses enter the social game in an effort to reach out their fans and prospects. However, low performance in facebook fan engagement is a common concern. Salesforce offers a best practice blueprint to help us make image posts that speak for your page.

People from InboundVisibility.com made a list of 14 keynotes for anyone out there in need for more visibility and viral sharing on Facebook.

Bringing people to a facebook fan page and getting them involved needs carefull and fine-cut content strategy. And with the edgerank algorithm lurking and manipulating user reach, the whole game turns into advertising bonanza for social marketers that want results in two twos. Facebook promotions consist a strandard approach to increase fan acquisition and engagement. But which of the 4 presented types is the best working for each goal.