This graphic focuses on three common challenges marketers encounter. The BAP, PEP and PDP problems. Not familiar with these abbreviations? Find them here along with guidelines of detailed zmot strategy and multiple media which should be integrated collectively to win the zero moment of truth battle in online marketing.

Content marketing has hit the mainstream of online campaigns for the majority of B2B marketers. This report outlines how they leverage original content to accomplish their objectives.

Engaging content is what matters, what creates inroads of visitors on a site and what finally generates prospects. Find here some facts that testify the significance of content creation and circulation for online businesses in travel and tourism industry.

Quality content largely backs seo efforts of online marketers. However, SEKARI denotes, that alone is not enough. Planning is the key to firing the big boom. Craft your content marketing strategy.

Infographics are on the highway of circulating internet content during the last 2 years. It’s no surprise, considering that the interwebs is gradually turning more and more visual. They are informative, eye-catchy and particularly engaging and they can effectively serve neat content marketing strategies. Have a look at the latest infographic trends and how they impact social media acitivity.

Being successfull on social media means that you do what it takes to publish the uttermost engaging content. It’s not that hard if you have this 5 step core thinking in mind.

This infographic illustrates the sensitive balance of modern marketing as a process between artistic and scientific approach. Sometimes it’s just a matter of creativity, intuition or even taste, some other it’s more in strategy, tactics or data analysis. But at the end it tends to be a mix of both.

it’s not easy to stand out from the buzz. Put into practice the following 6 guidelines for social media communication to make your customers’ and brand’s interest meet.

Even more marketers realize the value and importance of content marketing but just a handful lean to content marketing strategy planning. This graph presents the essentials for a successfull content based campaign.