The Economics Center of Cincinnati University recently published a study about the effects of signage on key business objectives such as sales, transactions, profits and staffing. Let’s see how the numbers breakdown.

Logos communicate a brand’s or corporation’s identity and should reflect their evolution over time. See some striking examples of either smooth or sharp logo transitions for some of the most popular brands worldwide including Pepsi, Shell, Mercedes, Apple, Microsoft and Kodak.

Don’t leave your brand name go wild, you jeopardize the roots of your business. Find here some tips for federal trademark registration according to the American statute and avoid any future legal pitfalls.

We all know that colors arouse emotions and predispose our feelings and thoughts. How does this aplly with regard to brand identity and especially logo? Here you see a swatch of widely known logos in color groups representing emotions.