Say it with a story and you’ll steal the spotlight. People from Look Book HQ highlight the importance of storytelling to B2B marketing as the most effective practice for standing out from the crowd captivate your prospects’ interest.

Webinars are an effective and economic way to communicate with and educate your audience. People especially in B2B markets love them and you have the chance to subtly nurture new leads. All you need is to define goals and strategy. To this direction, read these helpful webcast planning tips and follow the source link to learn even more.

What, where and how? Questions answered on a concise report about digital marketing in 2011.

You just built a landing page to drive your prospects down the funnel and you are awaiting the magic to happen. It’s not that easy. There will always be slips waiting for inspection and correction. Find all the info in a nutshell.

Unbounce.com promotes its pioneer DIY landing page platform by manifesting 5 principles in b2b lead generation strategy. Learn how to effectively market to your leads and tap into the high performance conversion pipe.

Quick and concise overview of 7 basic pillars in B2B marketing in the modern business context that gives a holistic view and helps to keep in the loop. Learn the route from basic business strategy to monitoring and improving models.

Webmarketing 123 is back with a sequel in digital marketing overview following the one from 2011. See the current state as well as the objectives and trends for the coming year segregated between b2b and b2c streams.