No guess that mobile commerce thrives. Part of this trend lies in the advent of advanced mobile technology both for handsets and mobile networks. But does this technological breakthrough alone explain the shift in consumers’ shopping habits?

Both affiliate and referral programs are effective advertising channels that bring new customers to online businesses and rewards to referrers. Which one a marketer chooses depends on the market he refers, the sales goals he sets, the advertising budget and the level of customer loyalty he wishes to achieve. See how it works.

Impact Radius, one of the leading ad exchange networks gathered social media influence metrics for the best professionals in performance marketing. Meet the 25 top ranked authorities in online advertising based on their klout, peerindex and twitter follower score