This report analyzes the targeting efficiency of facebook ads based on gender split and brings out interesting facts in regards to the CPM and CPC impressions between the two sexes. It also bears a provocative title under “Men are Cheap”.

Learn about the critical differences of the two mindsets in social networks that determine the efficiency of your marketing efforts. People use professional and personal social media for different reasons.

A very comprehensive and simply put reference to the Edgerank algorithm. First time to hear? It’s Facebook’s backbone – what you should reckon with if you are seeking popularity and fan engagement. Go read it!

Quick and easy tips on how to make Pinterest work for your business.

The quickest and most essential overview of 9 of the most popular social networks for new comers. Learn their vantage and pitfall, the basic glossary, their engagement efficiency.

Useful tips and best practices that will help you run up the Twitter hills. Yes it’s 5 and a half!

5 hot trends that reflect the social-sphere’s heartbeat for the 1st semester 2012.

6500 US conusmers were surveyed about how they use mobile devices and social media from product research to purchase decision and in-store experience.

Walk through the Facebook, Twitter and Linkedin fields with confidence considering the Dos and Donts suggested by Return on Digital. Try to remain on the bright side of this infographic.

An extensive review with qualitative and quantitative social media metrics concluding the social media marketing effectiveness of the most popular fast food companies on facebook and twitter. Hungry for rankings?

Find here some easy statistics for the most engaging pages on Facebook, an engagement formula revision as well as some thoughts on social actions that could be part of your metrics

Here are useful formulas for social marketing metrics valid for all platforms, proving that social engagement is measurable and tangible. Utilize and analyze the results of your social efforts.

Pin it is not enough. You have to make it better and here you learn about things you are mising. An updated refferal traffic ranking comparison is waiting for you on the bottom.

You may be missing some of these simple but tried and true recipies for social engagement on Pinterest and Linkedin. 5 is enough to start realigning.

Mind the Gap! Meaning your gap with Facebook platform. Quick reference to 12 most common absurdities you should avoid both as user and fan page administrator.

It’s good to get social. It’s better to implement a social media strategy. But all the best is to measure the results of your efforts and keep claiming your fans & followers.

Useful tips about monitoring and management of your facebook campaigns with some special reference to exposure rate metrics.