Video Virality Economics

Guys from Master in Marketing spotlight some representative examples of online video content from YouTube in an effort to show its power in terms of user engagement and virality and how this integrates with advertising.

Digital Advertising History

See an overview of the digital advertising evolution that has happened along with the growth and development of the internet and various multimedia technologies.

Google Mobile Monetization

Find out the Google verticals structure that fuel the giant’s engine with bucks from the mobile web. No boubt that mobile advertising is the prime power, but it worths to see the whole scheme in action.

Youtube Chronicle Mar07

Youtube Chronicle

From 2005 when it was founded and launched till now YouTube has managed to evolve to a video sharing titan that has gained millions of regular users and billions of daily views. YouTube has overtaken even popular search engines such as Bing and Yahoo. See the highlights of its history.


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