International Advertising Mistakes

While it may have seemed like a good idea at the time, advertising a business internationally may induce laughter rather than sales. Take a look at this infographic to see mistakes for advertisements that took a different turn when advertised in countries other than their own.

Modern Marketing Conception

This infographic illustrates the sensitive balance of modern marketing as a process between artistic and scientific approach. Sometimes it’s just a matter of creativity, intuition or even taste, some other it’s more in strategy, tactics or data analysis. But at the end it tends to be a mix of both.

Copywriting Guidelin...

Be creative, Get inspired, Write with a purspose, Be attractive. Here is an overall approach to the tasks and duties of an outstanding copywriter together with some tips that ease the workflow complexity. Learn how to make brands communicate with their audience.

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