Critical Marketing Metrics

Measurability is the biggest magic in digital marketing. Here you find a collection of the most critical metrics that measure the performance and success of campaigns across various online channels like social media , Paid search, eMail, display advertising.

eMail Usage 2012 Apr09

eMail Usage 2012

Sex and Dating related email messages account for the 63% of global spam leaving far behind messages that relate to jobs, pharmaceuticals and 8 more categories. Read more insights about email usage and security around the world.

eMail Subject Line Tips

eMail communication remains a traditional and effective online marketing practice both for B2B and B2C marketers. However, things have changed in the volume of messages we receive and the way they are filtered and blocked by mail servers, firewalls or mail clients. Writing the perfect subject line, not only is your passport to the inbox but also the touter that will attract recipient’s attention.

Email Marketing and Social Networking

Discover the power in your hands when you combine traditional Email marketing channel with Social Networking mechanics. Strictly for online marketers.

eMail Marketing Timing Tips

Timing is crucial when marketers are spinning with email marketing campaigns. Reading this graphic you will learn about the best time you should shoot your “bullet” to get the open and conversion rates

Newsletter Design Ti...

Don’t overdo it with the design if you want to retain your newsletter subscribers pool. Learn what are the 8 crucial steps that a subscriber goes through while interacting with an email. Design for the Inbox!

Christmas Email Marketing Tips

Summer is already around the corner and Christmas spirit is just a few weeks far. Timing is critical in email marketing and that means a preparation alert for online marketers. Have things in order, limit the holiday hassle and market your business effectively. See the email marketing review for 2011.

b2b email marketing ...

Email marketing has become an invaluable asset to marketers. Pardot conducted a survey to learn more about how b2b marketers are using email.

Narrowcast Vs Broadcast

Is bigger always better? This report suggests mobile marketing as the most preferable choice in terms of true audience reach and argues based on the following facts.

Email Marketing anatomy

Interesting metrics and general guidelines for creating effective mail campaigns that will reach, touch and motivate your customers and prospects.

Email Journey To Inbox

E mail marketing is your arsenal for effectively nurturing leads that turn to sales. Find here a nifty and handy flowchart showing what it takes to reach someone’s inbox.

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