Google Mobile Monetization

Find out the Google verticals structure that fuel the giant’s engine with bucks from the mobile web. No boubt that mobile advertising is the prime power, but it worths to see the whole scheme in action.

Rich Media Mobile Ads

Discover which rich media ads formats and features perform best across the major industry verticals when it comes to mobile advertising.

Christmas Marketing Trends 2012

Which are the top marketing channels and practices that marketers plan to utilize for Christmas shopping dash this year?

Facebook Gender Targeting Cost

This report analyzes the targeting efficiency of facebook ads based on gender split and brings out interesting facts in regards to the CPM and CPC impressions between the two sexes. It also bears a provocative title under “Men are Cheap”.

Mobile Phones in Marketing

Have a quick view on the timeline of mobile technology evolution and the utilization in marketing with milestones starting from its infancy in 19th and 20th century.

Facebook mobile ads

What’s the economy behind the Facebook ads? Especially the little, tiny, teeny-weeny mobile ads. According to this report people don’t like to click on FB ads, but they do LIKE to tap on the mobile ones.

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