Copywriting Guidelin...

Be creative, Get inspired, Write with a purspose, Be attractive. Here is an overall approach to the tasks and duties of an outstanding copywriter together with some tips that ease the workflow complexity. Learn how to make brands communicate with their audience.

Social Media Vs Traditional Media Aug15

Social Media Vs Traditional Media

A quick and basic comparison between new and traditional media channels performance and features.

Crowdfunded Advertising Aug15

Crowdfunded Advertising

Some insights from the citizen-powered ad platform “LoudSauce”.

Connecting Marketing & Sales

This report sums up the results of a survey about the significance in integrating marketing and sales processes under a common database management system that can generate business intelligence and drive perfomarnce for organizations.

Online Ads In Australia

Some statistics about the display effectiveness and use of online display ads as published from Maketing Mag Australia.

Rethinking Demographic Targeting Jul24

Rethinking Demographic Targeting

Here you see a study from Catalina Marketing Co. showing that consumers’ demographics are not necesserily a strict path for targeting.

Mad Men Career Comparison

It’s one of the greatest TV show hits theming the American advertising industry in 60’s. On this sheet you will see an illustration of major changes happened in the advertising industry during the last 50 years backed with the Mad Men series spirit.

Small Business Marketing Tips Jul12

Small Business Marketing Tips

Most small business owners scarcely find time to execute their marketing goals though they may have great ideas. Find here a 5 kick start catalogue with simple tips.

Brand Colors speak your Business Jul04

Brand Colors speak your Business

Color in branding is decisive to succesful marketing campaigns. It costs next to nothing to choose the right colors for your company. Have a look on this mini tutorial.

Cannes Lions 20 June 2012 Jul03

Cannes Lions 20 June 2012

The buzz created on the 3rd day of the Cannes creative media festival including some fun facts, collective statistics, winning trends and award statistics. See also the crowning of “the media person of the year”

Cannes Lions 2012 Recap Jun29

Cannes Lions 2012 Recap

The week overview of the most creative festival in Cannes. The hottest topics, the top tweeting coutnries, the buzz-iest days & hours and more.

Cannes Lions 19 June 2012 Jun20

Cannes Lions 19 June...

The second day recap of the great advertising festival including awards stastistics.

Cannes Lions 18 June 2012 Jun20

Cannes Lions 18 June 2012

The first day of the Cannes Lions 2012 – the greatest creative media festival. Here you will find the agencies by country, a partial festival’s timeline from 1992 and some buzz figures for the opening day.

Make video for business

Being a timed marketer means that you realize the full potential of video making as a super power channel for sales boost. Watch here the reasoning.

The Illusion Of Brand Choice Jun11

The Illusion Of Brand Choice

There’s always a Giant behind. After this you will realize that loving or choosing a brand goes even far than you think.

Amazon is cheap and big Jun09

Amazon is cheap and ...

Amazon is the number one retailer worldwide. The online sales “Giant” founded by Jeff Bezos promises the lowest price and keeps remarkably thriving showing impressive figures. Is all that buzz at no cost?

Trademark Growth 2011 Jun05

Trademark Growth 2011

Here you will see some interesting info over the registry classification of trademarks as well as some global statistics for the new registrants.