PPC Landing Page 101

People from Unbounce encapsulate their knowledge in landing page optimization into this quick reference guide and teach how to make the most from your PPC campaigns by presenting the ins and outs of landing page design.

PPC Advertising 101

CPC, PPC, CPM, CTR, CRO, CPL – do all these sound gibberish? Then you are new to online display advertising and there’s a lot yet to know about how to boost sales through Pay Per Click advertising model. Learn the staples before you go.

Google Advertising Revenue

Let’s go deep deep down the Google sales funnel and see how much bucks its advertising model yields on daily basis. Following are key metrics of the top 10 industries that bid for the front.

Facebook Gender Targeting Cost

This report analyzes the targeting efficiency of facebook ads based on gender split and brings out interesting facts in regards to the CPM and CPC impressions between the two sexes. It also bears a provocative title under “Men are Cheap”.

Facebook Insights Anatomy

Useful tips about monitoring and management of your facebook campaigns with some special reference to exposure rate metrics.

Social media vs Search engine Marketing

It’s not a dilemma. Social media and search engine marketing should be combined. But which one outperforms when it comes to specific objectives like traffic or brand awareness?

Facebook Vs Google Display Network

Comparing the value of the world’s powerful display advertising networks is not rocket science but simple performance measurements and option evaluation.

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