Measurability is the biggest magic in digital marketing. Here you find a collection of the most critical metrics that measure the performance and success of campaigns across various online channels like social media , Paid search, eMail, display advertising.

What’s the next step after settling social presence for an online retail business? According to this report social commerce leaders have set the path to the direction of social shopping features integration as part of an e-commerce site’s funcitonality.

A turnover in online search landscape? Facebook graph search is emerging determined to claim its share from the search pie and extend network’s advertising revenues. How will digital marketers cope with it?

in most cases, luxury brands’ profile on social media is coherent to their general arrogant communication strategy. On this report you will see how popular fashion brands, like Dior perform on social networks.

2013 is around the corner and it’s time for the most proefessionals to evaluate the gives and takes of their efforts. On this report you will find the pulse of social marketing landscape as recorded from 469 marketers surveyed by Awareness Inc.

The ROI of social media marketing has raised great concern in marketers’ circles after the last years of tested experience. There are voices declaring that traditional metrics are not a strict part of the evaluation process. Explore the current trends and thoughts that came out from recent surveys.

An extensive review with qualitative and quantitative social media metrics concluding the social media marketing effectiveness of the most popular fast food companies on facebook and twitter. Hungry for rankings?

Find here some easy statistics for the most engaging pages on Facebook, an engagement formula revision as well as some thoughts on social actions that could be part of your metrics

Here are useful formulas for social marketing metrics valid for all platforms, proving that social engagement is measurable and tangible. Utilize and analyze the results of your social efforts.