Are you met with considerable churning of your newsletter subscribers lately? Aside a solid list building strategy, digital marketers have to regularly monitor subscription losses and make provisions about how to eliminate them. Check some dos and dont’s for retaining the value of a mailing list.

Email marketing remains the backbone of online marketing strategy for the majority of e-marketers offering high ROI. This infographic pinpoints the significance of mobile adaptation and social media integration in email marketing campaigns.

eMail communication remains a traditional and effective online marketing practice both for B2B and B2C marketers. However, things have changed in the volume of messages we receive and the way they are filtered and blocked by mail servers, firewalls or mail clients. Writing the perfect subject line, not only is your passport to the inbox but also the touter that will attract recipient’s attention.

High performance online marketing campaigns need deep thinking and monitoring. Kissmetrics denotes the 5 major and most common interactive channels you should regularly go over and experiment to get your prospects deep down the sales funnel.

Timing is crucial when marketers are spinning with email marketing campaigns. Reading this graphic you will learn about the best time you should shoot your “bullet” to get the open and conversion rates

Even with the ongoing boom of social networks as communication channels for brands, giving up email marketing for pushing online sales doesn’t seem a wise thought. Read about the recent trends and take a look at the future of email marketing.

Simple and clear guide to the basic elements and activities involved in inbound marketing workframe to keep you in line with your lead generation efforts.

A comparison between the email marketing tactics efficiency of two competing US presidents in attracting new voters.

Lead to revenue management is about designing a company’s marketing and sales program focused on its impact on revenue. Learn about the whole framework.

Interesting metrics and general guidelines for creating effective mail campaigns that will reach, touch and motivate your customers and prospects.