Social Psychology Sales Techniques

The findings of social psychology on customer behavior can largely help marketers and especially salesmen to identify, weigh up and convert their prospects to paying customers. Find here the 10 secrets for sales “manipulation”.

Customer Profiling And Targeting

Combined technologies and data mining is the tried and true recipe to effectively profile and target customers creating patterns.Camcode offers some wisdom on how all this happens and quotes some case studies of robust retail companies.

Rethinking Demographic Targeting

Here you see a study from Catalina Marketing Co. showing that consumers’ demographics are not necesserily a strict path for targeting.

Narrowcast Vs Broadcast

Is bigger always better? This report suggests mobile marketing as the most preferable choice in terms of true audience reach and argues based on the following facts.

Social Media Marketing Report 2012

3800 marketers declare their views and concerns over the current state of social media channels. All of them agree about the value for their busines but almost the half is still seeking advice on ROI measurement and targeting. If you are in this field then it’s a must-read classic report.


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