How Social is Social Media

Measuring the socials by social! Wondering how the social media giants cope with their social performance? Faceboom outperforms in most metrics being the least loudmouth while getting the most exposure. Magic?

Tech World Turnover

It seems that many people are growing weary of existing formats. From smartphones to social networks, the tech world is in need of some change. Read about some subversive facts for the future state of the tech world starting from the fall of Facebook.

Social Media Personas

A customer segmentation approach that suggests 6 social media usage personas based on behavioral drivers of Trust and Control.

Social Recruitment In China

Online social networks are immensely popular in China. This on-going trend has important windows of opportunities for organizations both for branding and recruiting purposes. A 2011 survey that shows the latest state of online media for business in the far East side.

Impact Of Social Media on Travel And Hospitality

Social media has had a huge impact on every industry and travel is not excluded. The radical change was the remarkable volume fall of the clasic Google query “Hotels in []” over 70%. Can you think the reasons?