Using Rich Snippets

Make your site page speak its content when displayed on Google search results. This graph outlines the use and benefits of rich snippet utilization based on the type of site or blog you run. Go mark up your pages.

Google Verticals and SEO

After 2 years of investigation over search result manipuation allegations about Google Verticals (e.g. Google Books, Google Shopping, Google News etc.) Google managed to get off the hook. But how much should actually online marketers count on SEO and what are their options for Google’s verticals optimization?