Do you know how to respond to publicly expressed complaints via social media so that you whitewash or assert a brand’s image? University of Florida recently profiled the following 5 basic social complainers personas and “Pardot” put them on “paper”.

As the title denotes, this is a beginners guide to maintaining a clean face in the interwebs both personally and professionally. You will learn how to streamline an online reputation management strategy.

Get to know 6 basic advocate personas that speak your brand across the social networks and amplify your message and reputation.