Purchase Decision Factors

Find out what urges people either to head to the cashier’s desk or to click the check out button. Reaching a purchase decision is not incidental.

7 Pricing Tricks Apr15

7 Pricing Tricks

Setting the right price for a service or product is more than doing the cost / profit estimation. Several experiments have been conducted by reputable professors, marketing and sales professionals, showing the psychological background of value perception from consumers’ side and the possibilities retailers have to manipulate their purchase decision. See how numbers hit the brain inside out.

Follow

Get every new post delivered to your Inbox

Join other followers