Video Virality Economics

Guys from Master in Marketing spotlight some representative examples of online video content from YouTube in an effort to show its power in terms of user engagement and virality and how this integrates with advertising.

Effective PPC Ads

Deep Footprints offers a step by step guide to writing PPC Ads that will garner sales as well as traffic. Good for introductory level.

Facebook Gender Targeting Cost

This report analyzes the targeting efficiency of facebook ads based on gender split and brings out interesting facts in regards to the CPM and CPC impressions between the two sexes. It also bears a provocative title under “Men are Cheap”.

PPC vs SEO Performance

An indepth analysis from wordstream comparing the performance and suitability of the two major search engine marketing tactics under 2 different marketing scopes. Start fishing customers!


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