Critical Marketing Metrics

Measurability is the biggest magic in digital marketing. Here you find a collection of the most critical metrics that measure the performance and success of campaigns across various online channels like social media , Paid search, eMail, display advertising.

Marketing Attribution for Dummies

Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

Video Virality Economics

Guys from Master in Marketing spotlight some representative examples of online video content from YouTube in an effort to show its power in terms of user engagement and virality and how this integrates with advertising.

PPC Landing Page 101

People from Unbounce encapsulate their knowledge in landing page optimization into this quick reference guide and teach how to make the most from your PPC campaigns by presenting the ins and outs of landing page design.

PPC Advertising 101

CPC, PPC, CPM, CTR, CRO, CPL – do all these sound gibberish? Then you are new to online display advertising and there’s a lot yet to know about how to boost sales through Pay Per Click advertising model. Learn the staples before you go.

Small Business Online Marketing Guide

Easy guide to online marketing success for small business, resolving the 5 essential steps before meeting and trading with online customers.

Google Ads Policy

Google manifests about its concern to keep the online ads network clean and safe from harm. Learn through this simple representation how the Google system rakes bad ads and expels obtrusive advertisers.

Online Marketing Testing Tips

High performance online marketing campaigns need deep thinking and monitoring. Kissmetrics denotes the 5 major and most common interactive channels you should regularly go over and experiment to get your prospects deep down the sales funnel.

Adwords Quality Score Tips

A close look at Quality Scores applied by Google on Adwords online advertising platform. How they are determined and how they affect your campaign. You won’t be left out in the cold. DNA provides some hot tips for improving.

How to Stop Bot Traffic

Are Ro-bots taking over? Bot traffic warps the effecitveness of online advertising resulting in significant online media spend loss. While non-consumer traffic rises so does merkers’ and agencies’ concern for efficient media spending. Here you will find facts about the current state and suggestions on how to protect against bots.

Effective PPC Ads

Deep Footprints offers a step by step guide to writing PPC Ads that will garner sales as well as traffic. Good for introductory level.

Tech Company Ad Spends

A “cityville” layout is used here to show the increased spending of tech companies on online ads and promos during 2011. Expectations are that in 2012 internet advertising will top on the second largest medium after TV.

Crowdfunded Advertising

Some insights from the citizen-powered ad platform “LoudSauce”.

Online Ads In Australia

Some statistics about the display effectiveness and use of online display ads as published from Maketing Mag Australia.

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