Are you met with considerable churning of your newsletter subscribers lately? Aside a solid list building strategy, digital marketers have to regularly monitor subscription losses and make provisions about how to eliminate them. Check some dos and dont’s for retaining the value of a mailing list.
eMail communication remains a traditional and effective online marketing practice both for B2B and B2C marketers. However, things have changed in the volume of messages we receive and the way they are filtered and blocked by mail servers, firewalls or mail clients. Writing the perfect subject line, not only is your passport to the inbox but also the touter that will attract recipient’s attention.
Don’t overdo it with the design if you want to retain your newsletter subscribers pool. Learn what are the 8 crucial steps that a subscriber goes through while interacting with an email. Design for the Inbox!
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