Small Business Marketing Spending

With a recovering economy, small business owners have to show as much wisdom as they can when creating their marketing plan and deciding on the total spending budget for the New Year. Marketing budget consists a common woe for small businesses. Let’s see some trends.

Marketing Attribution for Dummies

Do you know what parts of your marketing budget generate positive ROI and what parts you should cut out? Tracking and monitoring of multi-channel campaigns on modern media is a real challenge. This infographic focuses on the importance of conversion attribution and initiates marketers to the attribution web in order to get the data that they need to make informed decisions on their marketing mix.

SME Marketing in Practice

According to recent survey conducted by Pitney Bowes, only 39% of marketing plan is accomplished on average by today SME. It is estimated that SMEs are losing about £122 BN sales due to marketing inefficiency. That’s a big opportunity!

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