Marketing Automation 101

From preparing and uploading the content for crafting a landing page to the final phase of tracking and measuring and back in the loop for refining the process. Here is the basic roadmap to marketing automation.

Sales vs Marketing

Inspired by the popular tv series “Game of Thones” , people from Pardot shrewdly associate the relations between sales and marketing departments with the ones of opponent kingdoms of Starks and Lannisters. Hopefully there’s a light for peace thanks to marketing automation.

How Marketing Automation Works

Quite informative both for sales and marketing teams as it depicts how marketing automation platforms help both sides to get aligned, serve business objectives and reach their goals.

Social Media Automation Tips

Social media marketing is time-consuming and may easily get you off the track. Doing some time management and prioritizing tasks on social channels are key to successful social media strategy. See how you can cut through the social media “wall”.

Marketing Automation Benefits

An overview of the advantages that result from utilizing automated processes when setting up internet marketing campaigns or schemes. Timing and relevancy improve customer experience, increase engagement rates and dirve more sales.

Customer Experience Best Practices

Overview of customer experience management (CXM) workframe as a sum-up of past year’s acquired experience according to CMS Wire. Offering meaningful customer experience requires integration of several platforms with traditional business opertations. Have a look.

Social Media Marketing Automation

Automation is gaining ground in modern marketing landscape as social marketers are seeking even more responsive models to catch up with their prospects, design and implement their strategy, track and monitor their efforts. Here you see a simple representation of the mechanics behind social marketing automation.

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