Sales vs Marketing

Inspired by the popular tv series “Game of Thones” , people from Pardot shrewdly associate the relations between sales and marketing departments with the ones of opponent kingdoms of Starks and Lannisters. Hopefully there’s a light for peace thanks to marketing automation.

Online vs Offline Leads Nov20

Online vs Offline Leads

A very useful infographic both for traditional and digital salesmen as well as marketers, that attempts a side by side comparison of offline and online leads, and reveals striking facts about response and follow up timings.

How Marketing Automation Works

Quite informative both for sales and marketing teams as it depicts how marketing automation platforms help both sides to get aligned, serve business objectives and reach their goals.

Lead Nurturing Stats

Lead nurturing and generation could resemble with cultivating your back yard. Think it. Marketmakers suggest 8 practices that can make your efforts of the most fruitfull.

Storytelling B2B Marketing

Say it with a story and you’ll steal the spotlight. People from Look Book HQ highlight the importance of storytelling to B2B marketing as the most effective practice for standing out from the crowd captivate your prospects’ interest.

5 Conversion Rate Tips

Online marketers, have a look at these five keen techniques based on the principles of behavioral psychology theory that will help you spike the conversion rates of your marketing campaigns and crowd the sales funnel.

Contests for Leads

According to recent research on giveaway contests’ effectiveness, conducted by IncentiVibe, crafting a well built contest landing page can bring in up to 700% increase in lead generation and amplify 5x the social media engagement. Read the facts.

B2B Social Media Opportunities 2013

B2B marketers should consider the great opportunities that are emerging due to the striking growth of social media. Tailoring a smart social media marketing strategy is the key to lead nurturing and further to customer acquisition and retention.

Lead Conversion Tips Dec18

Lead Conversion Tips

Learn how to drive your leads to the finish line and achieve better conversion results using traditional sales tools such as phone and email the right way.

Inbound Marketing Essentials

From shadowy and costly traditional marketing to focused and efficient inbound marketing. Which are the 5 keynotes that will bring you to the right path for business growth?

B2B Lead Generation Tactics promotes its pioneer DIY landing page platform by manifesting 5 principles in b2b lead generation strategy. Learn how to effectively market to your leads and tap into the high performance conversion pipe.


Get every new post delivered to your Inbox

Join other followers