Sales vs Marketing

Inspired by the popular tv series “Game of Thones” , people from Pardot shrewdly associate the relations between sales and marketing departments with the ones of opponent kingdoms of Starks and Lannisters. Hopefully there’s a light for peace thanks to marketing automation.

Online vs Offline Leads Nov20

Online vs Offline Leads

A very useful infographic both for traditional and digital salesmen as well as marketers, that attempts a side by side comparison of offline and online leads, and reveals striking facts about response and follow up timings.

How Marketing Automation Works

Quite informative both for sales and marketing teams as it depicts how marketing automation platforms help both sides to get aligned, serve business objectives and reach their goals.

Lead Nurturing Stats

Lead nurturing and generation could resemble with cultivating your back yard. Think it. Marketmakers suggest 8 practices that can make your efforts of the most fruitfull.

Storytelling B2B Marketing

Say it with a story and you’ll steal the spotlight. People from Look Book HQ highlight the importance of storytelling to B2B marketing as the most effective practice for standing out from the crowd captivate your prospects’ interest.

5 Conversion Rate Tips

Online marketers, have a look at these five keen techniques based on the principles of behavioral psychology theory that will help you spike the conversion rates of your marketing campaigns and crowd the sales funnel.

Contests for Leads

According to recent research on giveaway contests’ effectiveness, conducted by IncentiVibe, crafting a well built contest landing page can bring in up to 700% increase in lead generation and amplify 5x the social media engagement. Read the facts.

PPC Landing Page 101

People from Unbounce encapsulate their knowledge in landing page optimization into this quick reference guide and teach how to make the most from your PPC campaigns by presenting the ins and outs of landing page design.

B2B Content Marketing Statistics

Content marketing has hit the mainstream of online campaigns for the majority of B2B marketers. This report outlines how they leverage original content to accomplish their objectives.

Affiliate or Referral Marketing

Both affiliate and referral programs are effective advertising channels that bring new customers to online businesses and rewards to referrers. Which one a marketer chooses depends on the market he refers, the sales goals he sets, the advertising budget and the level of customer loyalty he wishes to achieve. See how it works.

Boost Social Media Presence

People from Vertical Measures give some tips on how a business can utilize major social networks for lead generation, product reviews, customer service and brand awareness to better consolidate its social media presence.

Linkedin B2B Marketing

Linkedin is undoubtedly a business oriented social network crowded from small businesses to big enterprises that want to communicate their professional expertise, keep up with industry news and exchange views on various special topics. Why not to subtly leverage this activity to your business advantage?

Small Business Marketing Tactics

A collection of facts, tools and tactics that gives Small Business owners the essentials of the web marketing cycle.

Lead Conversion Tips Dec18

Lead Conversion Tips

Learn how to drive your leads to the finish line and achieve better conversion results using traditional sales tools such as phone and email the right way.

Twitter Small Business Guide

With over 140KK active users tweeting 340KK times a day, twitter is becoming the essential small business marketing tool for branding, traffic and sales on the finish line. Business owners here is your motive.

Inbound Marketing Essentials

From shadowy and costly traditional marketing to focused and efficient inbound marketing. Which are the 5 keynotes that will bring you to the right path for business growth?

All About Landing Pages

You just built a landing page to drive your prospects down the funnel and you are awaiting the magic to happen. It’s not that easy. There will always be slips waiting for inspection and correction. Find all the info in a nutshell.

B2B Lead Generation Tactics promotes its pioneer DIY landing page platform by manifesting 5 principles in b2b lead generation strategy. Learn how to effectively market to your leads and tap into the high performance conversion pipe.

Content Marketing Metrics

Even more marketers realize the value and importance of content marketing but just a handful lean to content marketing strategy planning. This graph presents the essentials for a successfull content based campaign.

B2B Marketing Plan Outline

Quick and concise overview of 7 basic pillars in B2B marketing in the modern business context that gives a holistic view and helps to keep in the loop. Learn the route from basic business strategy to monitoring and improving models.


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